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Chelsea and Liverpool have been forced to suspend all advertising with controversial
global betting partner 1xBET just a week after Tottenham announced they had terminated their
agreement with the gambling firm.

Both Premier League clubs have been contacted by the UK Gambling Commission to advise that they risked being prosecuted under the Gambling Act for unlawful advertising
if they continued to use 1xBET logos and promotions because the firm have had their licence suspended in the UK.


The move is a major embarrassment for both clubs, who only this summer announced lucrative deals with the Cyprus-based firm, which is understood to be Russian-owned.
It will increase the pressure for government legislation to limit the
amount football clubs and players can be used to encourage gambling.





Chelsea and Liverpool have suspended advertising with global betting partner 1xBET





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After The Mail on Sunday reported on the suspension of 1xBET's licence in Kenya in July, where the
company were using England captain Harry Kane's image to entice people to
gamble, Tottenham revealed that they would be contacting 1xBET to express their concerns.


Tottenham then ended their relationship with the firm last weekend — but that still leaves Chelsea and Liverpool
with agreements with the company, although all trace of the firm has been removed from their
websites.

The firm's UK licence was suspended after reports of their websites hosting betting
on cock fighting, children's sport and using pornography to
encourage betting.

It comes in the week that Huddersfield were fined by the
FA for a shirt-sponsorship stunt with bookmaker Paddy Power
and shines further light on the seemingly unhealthy relationships between gambling firms and Premier League clubs, where 10 clubs are sponsored by betting companies. 




Liverpool and Chelsea risked prosecution if they continued using 1xBET logos

In the Championship, 17 out of 24 club shirts are sponsored
by betting firms. Labour has said that it will outlaw gambling advertising on football shirts if elected.


Both Liverpool and Chelsea are understood to
be in discussion with 1xBET, having been made aware of the licensing issues and have
agreed to suspend advertising.

But the fact that the firm were able to sign up such major clubs — and also have a deal with Barcelona — appears to be
a major lapse of due diligence, given that 1xBET were issued
with a ‘cease and desist' notice by the Premier
League itself in December 2017 for illegally streaming
Premier League games.

Tottenham have been the first club to act decisively after The Mail on Sunday
drew attention to the fact that their licence was suspended in Kenya after the government accused them of being one of
the firms responsible for an epidemic in youth gambling. 






1xBET were still using large billboard adverts of England captain Kane
and Dele Alli to entice customers to gamble in July this year.


1xBET were allowed to use the players' images even though players and managers are banned by the FA from having their own personal deal with gambling firms.
The FA fined Everton's Yerry Mina for appearing in a Colombian gambling advert.


Labour deputy leader Tom Watson has called on the FA to close the
loophole and ban all use of players and managers in gambling averts.
‘Given the levels of gambling addiction in the UK and Kenya, it's
time to make rules about gambling adverts and
sponsorships much tighter,' he told The Mail on Sunday.

‘Fans are bombarded with gambling ads and it's not right.'

1xBET are investigating how their brand came to be promoted on prohibited sites and
have temporarily halted advertising in the UK.






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Tottenham TERMINATE deal with controversial betting partner...
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